UPDATE: Google Responds to My Inquiry About AdWords Ads with Titles Longer Than the 25-Character Limit

I have tried contacting the official Google AdWords blog and other online marketing blogs regarding my questions about Google AdWords Titles Exceeding the 25-Character Limit but to no avail. I emailed the Google AdWords support team and I finally got a response this morning. As you can see, they confirm that some ad titles do exceed the 25-character limits. However, their response is quite vague and I will follow up with them to see if they will provide any additional details. Here is their response:

“Thank you for your patience. Please note that you may occasionally notice an ad that exceeds our character limits (typically, 25 characters in the title and 35 characters in each ensuing line). This sometimes happens with ads that use keyword insertion.

When a keyword-insertion ad appears on a search result page, the AdWords system inserts the keyword that triggered the ad into the ad text. If the keyword is too long, and would cause the ad text to exceed our character limits, the ad’s default text would be used instead.

In rare cases, the system may insert a keyword that causes the ad to exceed the character limit by one or two characters. There’s no guaranteed way to exceed the character limit, so we don’t recommend that you tailor your ad text to attempt this. It would likely make keyword insertion less effective for you, since the AdWords system will almost always use your default text in place of a too-long keyword.

For more information on the topics discussed above, visit these entries in our help center:

- Ad character limits:
- Keyword insertion:

If you have additional questions, please feel free to write me back.

Alternatively, you may want to visit our Help Center at
https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at
http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.

We look forward to providing you and your clients with the most effective advertising available.”

How to Exceed the 25-Character Limit for Titles in Google AdWords

I was doing some keyword research for one of my client’s Google AdWords Pay-Per-Click account today and I noticed some competitor’s ads were exceeding the 25-character limit for the ad titles. It appears only to happen on [exact match] keywords for ads that use Dynamic Keyword Insertion, but this is the first time I have noticed this. I am bidding on the same exact match keywords, yet my default title is served because it exceeds the 25-character limit. Obviously, I want my title to match exactly the keywords that the user is searching for maximum relevancy so I don’t know how my competitors are somehow able to exceed this limit.

Here’s an example of a query I tried – “oklahoma medical malpractice” (Note – this is just an example, I’m not bidding on this keyword!)

28 Characters!

You can see that an ad is shown with a 28-character title, obviously exceeding the 25-character limit. In this situation, if I was bidding on this exact keyword and my ad was in the top position, I would want my ad to match the keyword exactly by exceeding the 25-character limit.

I tried searching to see if anyone else has noticed the same thing and I did come across one other blog post at http://www.blogation.net/2009/02/26-character-headlines-is-adwords.html, but he notices an ad with a 26-character title.

Has anyone else noticed this before? Why is it happening? How can I get my ads to break the 25-character limit?