Landing Page Optimization Software – Landing Page Optimization as well as Conversion Rate Optimization are all the rage this year. As they should be since after all, what good is website traffic to your website if they are not doing what you want them to do? Whether it is buying an item from your online store, filling out a contact form to generate leads, download an eBook, sign up for a newsletter, etc., if you are trying to make money from your website, there should always be a goal for what you want your visitors to do. And that’s why Conversion Rate Optimization and Landing Page Optimization came about.
Conversion Rate Optimization basically means testing different things in attempts to increase the number of people “converting” on your site. And Landing Page Optimization is a big part of CRO in that it focuses on changing and testing different elements on a webpage in order to find the best combination of elements to maximize the number of conversions. It can be something as simple as changing the color of a headline from green to red or increasing the size of a button from 100 pixels to 200 pixels and seeing how the page performs. Or it can mean having two completely different looking webpages and doing a split A/B test between the two to see if either one performs significantly better than the other.
So, the point of this post was to write about Landing Page Optimization software platforms. Since it still is a relatively new “industry”, there are only a handful of LPO tools out there and more and more are springing up every day. Below is a list of a few that I have come across the past 6 months or so. I haven’t used any of them yet but they do look promising:
LiveBall by Ion Interactive
Optimize by WebTrends
HTC Incredible Update – Verizon Announces Android 2.2 or Froyo is Now Available and Here’s How to Update Your Droid Incredible Phone
Android 2.2 or “Froyo” is finally available for the HTC Incredible by Verizon. It will finally enable Flash media capabilities and 3G Hot Spots. This is great news for anybody who has a Droid Incredible and has been waiting oh so patiently for the update to be available, especially considering Sprint announced their update to the HTC Evo about 3 weeks ago. Here are the instructions for how to update your HTC Incredible:
1. You will be notified that a system update is available on your device. Press “Install now” and your device will power off and back on and the installation process will begin.
Note: If you choose “Install later” this will delay installation and you will be taken back to the home screen. The system update message will appear every 30 minutes until you install the update.
2. If you press “More Info…” you will receive more information regarding the system update on your device.
3. After you’ve received first notification of the system update you can manually initiate by going to “Home” > “Menu” > “Settings” > “About phone” > “System updates”. Press “Restart & install”. Your device will power off and back on and the installation process will begin.
4. The update has begun once your device powers off and back on and you see a black screen with two green arrows in a circle around a green arrow.
This is a heckuva deal from AppSumo – 5 different website and conversion rate optimization applications in one bundle for only 25 bucks! If you were to buy each of the tools individually, you would be spending $528! So you get to try the following apps, most of which I highly recommend:
Clicky Real-Time Web Analytics – It seems I can’t make a post without raving about this tool, but if you haven’t already checked them out, now’s the time to do so!
CrazyEgg – Find out where visitors are clicking on your site with awesome heatmaps.
Performable – I’m actually not quite sure what this tool does but I’m going to try it out now.
Visual Website Optimizer – A great tool to set up split A/B tests to see which versions of a webpage are most effective.
UserTesting.com – Watch and listen to real people interact with your website
So what are you waiting for? You only have 4 days left to get access to these awesome apps for only $25.00! Click this link to visit AppSumo and help a brotha out!
How much does Google know about me and you? I think it’s pretty safe to say that Google probably knows more about us than most of your closest friends and family members do and certainly more than any other website on the Internet. Obviously, Google stores its search engine query history in their massive data warehouses for up to 18 months. So while you may have never told another soul, Google doesn’t forget about that mysterious ailment that you were searching for “how to cure embarrassing rash” a year and a half ago. They can easily tie a specific user to a specific query with cookies and/or IP addresses.
And if you think you are out of the clear because you don’t use Google as your primary search engine, chances are that Google still knows pretty much everything about you because you most likely have used these services or come across websites that use these services and thus enables Google to track your activity:
- GMail - As of December 2009, Gmail had 179 Million users log into their site at least once monthly. Even if you don’t use Gmail, I’m willing to bet that you have emailed somebody who does. And thus, your conversation is tracked by Google.
- Google Analytics – By far the most popular website analytics service on the Internet. In fact, I just wrote a separate post about how many websites use Google Analytics about this. It is estimated that Google Analytics tracks 80.4% of websites on the Internet. So unless you only visit the same 20% of the Internet, you can count on the fact that Google Analytics has tracked your usage across several different websites.
- YouTube – Already the world’s second most popular search engine, YouTube is the premier destination for the red hot online video market. In fact, YouTube said they serve OVER 2 BILLION video views each and every day. That is insane!
- Google Maps – It is reported that Google Maps gets 55 Million unique visitors each month in the United States, which is significantly higher than MapQuest’s 38 Million unique visitors.
- Google AdSense – I can’t seem to find any statistics on exactly how many websites use AdSense to monetize their sites, but I think it’s safe to say that if it isn’t the most widely used website advertising network, then it is definitely in the Top 3. Anytime you view a website with Google AdSense and/or banner ads displayed by DoubleClick, you are being tracked by Google.
- Google Chrome – Google Chrome is already the third most popular web browser, behind only Internet Explorer and Mozilla Firefox, with its 7.16% marketshare of the worldwide Internet usage.
- Google Docs – More and more users are moving from desktop software such as Microsoft Office to using cloud-based document software, and Google Docs is the most widely used in this market.
- Google Android – Google’s mobile OS has already taken over the top spot from Apple’s iPhone. And as more and more Android-enabled cell phones continue to flood the market, the more popular Google’s mobile OS will be.
- Google Toolbar, Google Earth, Google AdWords, Blogger, Picasa, and on and on and on…
Basically Google dominates the Internet and most likely your online life as well. And since Google is tracking your online activity, keep in mind that anything you search for or visits to any websites can potentially one day be made public!
How many websites use Google Analytics? As the most popular website traffic statistics software used on the Internet, it is estimated that 57% of the Top 10,000 websites and just under 50% of the Top 1,000,000 websites use Google Analytics. So, it’s safe to say that at least 500,000 websites and most likely A LOT more use Google Analytics to track their website traffic.
And how does Google Analytics compare to other website analytics services? Well according to W3Techs, 80.4% of all websites that use website analytics use Google Analytics. The second most popular traffic analysis tool is LiveInternet, with a measly 5.4%, and then StatCounter coming in at third with 4.6%. And perhaps my favorite website analytics tool, Clicky, only registers at 0.9%! Although these other services may only have 5% of the market, that still translates to tens of thousands of websites that they track.
And even though Google Analytics dominates the website analytics market, it still has its limitations and doesn’t necessarily mean that it is the best. I think analytics programs such as Clicky, which offers real-time tracking in a slick looking interface, along with other new startups will gradually chip away at the Google Analytics marketshare, especially as more and more people start to become wary of using Google services for literally everything they do online (which is the topic of my next blog post!).
So there you go, Google Analytics is by far the most popular and widely used website analytics tool on the Internet. What do you guys think? And do you use any other analytics services that I should be aware of?
So I just realized that the Search and Indexing problems I am having with Outlook 2010 are actually happening because the Indexing Service for Windows 7 just doesn’t work at all. I probably turned it off in the first place because it was causing my computer to run very slowly, but now for some reason there is no way for me to turn it back on. I press the button to turn it on but I don’t think anything is actually being indexed. I searched for a Windows Indexing Status widget or plugin but only came across one for Microsoft Vista. Does anybody know how to check the status of Windows 7 Indexing?
Edit – Actually the Windows Vista Indexing Status Gadget works for Windows 7 as well, but it runs into the same problem in that I cannot get Windows 7 to run its indexing service! Ahhhhhh! Here’s the link to the gadget if you’re interested – http://gallery.live.com/liveItemDetail.aspx?li=45c441a6-edbc-454d-9262-d264728d6a3a
I’ve had Microsoft Outlook 2010 less than 2 weeks and I have encountered two major problems – the first being the Outlook 2010 Auto Reply Error and now the Search feature does not work anymore. Not just the Instant Search function, but any kind of search! It just sits there “Searching…” and never returns any results. I’ve tried changing all of the settings for Search through Outlook as well as through the Indexing Options through the Control Panel, but to no avail. I even tried deleting and rebuilding the index altogether but even that doesn’t work. I can’t even select a Location to modify for some reason. I’ve Googled for solutions and have come across several other people having similar problems, but most of them have fixed it by trying different solutions… none of which worked for me!
It’s really frustrating when I’m paying money to upgrade software in hopes of fixing the issues I ran into with the previous version, only to find that I’m running into even more problems with the newer version. It’s getting to the point where I may just abandon desktop software in favor of moving to using only open source and/or cloud-based apps.
Wow, I am watching the Facebook Places announcement right now and did not expect them to announce partnerships with Foursquare, Gowalla & Yelp. Personally, I think that was “nice” of Facebook to include them since they are basically copying their ideas. But from a business perspective, I’m not sure I see the point of partnering with these companies since they basically do not offer anything that unique that Facebook couldn’t offer themselves and immediately crush these companies with their 500 million strong userbase. So it will be interesting to see how long these companies remain as “partners” before Facebook just overwhelms them unless they can come up with more innovative features that catch on before Facebook ends up stealing those as well…
Tonight, Facebook is supposed to be announcing Facebook Places, a new location based service expected to rival FourSquare and GoWalla. I personally think that if Facebook does come out with a location service, that all of their rivals will eventually cease to exist. While FourSquare and GoWalla have been growing, they still have not reached the critical mass that Facebook has to be considered anything more than a fad. And since nearly everyone has a Facebook account, there really won’t be a point to sign up for other location based services. Anyways, you can watch the Facebook Places announcement live tonight at 8:15pm EST below:
Last night I finally upgraded from Microsoft Vista to Windows 7 and it took 6 hours for the installation to finish. And now I am getting an error message “Consider Replacing Your Battery” even though it is plugged into the outlet and is charged 100%. The window also says “There is a problem with your battery, so your computer might shut down suddenly.” I’ve never had a problem with the battery during the past 18 months when I’ve been running Vista and now all of a sudden there is a problem with the battery. And it’s not just a fluke message bug because if I unplug it from the outlet, the computer shuts down after about 20 minutes. And apparently I am not the only one who has experienced this problem. There are multiple Windows 7 forums with several different threads about the problem. Apparently the only way to remove the warning is to actually replace the battery!