I am trying to set up a dev server for one of my client’s sites which is hosted in Joomla. I am using AkeebaBackup to automate the transfer process but I keep getting the following error message “Uploading report has failed because the file is unreadable“. I tried Googling that phrase to see if other people have experienced the same problem but of course I can’t find anything related to Joomla.
Now I have no idea what I’m supposed to do. Is it related to file permissions on the live server or the new dev server? Ahhhhh… I’m clueless!
Want to know how to improve your website’s conversion rate but you have a painfully slow website? Easy, your first and only priority should be increasing the loading speed of your website before worrying about what color button to test this week. A slow website is the epitome of a website that won’t convert well at all. It’s pretty frustrating dealing with slow websites, especially when it’s a huge complex dynamic ecommerce website that has tons of people working on it at the same time. As a result, the bigger these dynamic websites get, the more complicated and thrown together the coding is and thus drags the page speed down even further. Don’t worry about SEO, Pay-Per-Click, email marketing, banner ads, Twitter campaigns, etc. until you get your website to load in less than 20 seconds! Ideally, your webpages should be loading in less than 2 seconds, tops!
Everyone in the search engine optimization industry knows that linkbuilding is a critical part of any SEO campaign. And 99% of them realize that anchor text matters – which means that a text link with your targeted keywords as the anchor text will help your site rank better for that particular keyword phrase versus having a link that does not have your keywords as the anchor text. So a link with “dog treats” will help your dog treat website rank higher for that keyword than a link with simply your URL “http://www.asdfafsafsdfsadfsadfs.com/dogtreetis.html” will.
So everyone agrees on both of those points. However, not everyone agrees on whether or not varying anchor text in links is better for SEO. Meaning, if you had 100 links pointing to your website, is it better to have all 100 links have the anchor text “dog treats” or is better to have 40 links with “dog treats” and 20 with “Bob’s dog treats” and 20 with “treats for your dog” and 20 with “click here for delicious snacks for your puppy.”
One school of thought is that having exact anchor text links for all of your links or as many of them as possible is better and that it’s just a waste of time to worry about varying your anchor text. I have done a lot of research on different websites’ in random industries and analyzed their backlink profiles and it seems time and time again, the sites that tend to rank the best are the sites that have the most exact anchor text links pointing to their sites. This should not be surprising since search engines are still technically in their infancy and they’ve always counted exact anchor text links signals to determine what a site is about and they obviously still consider them to be very important since these kinds of sites continue to rank very well.
However, the other school of thought is that it is critical for varying your anchor text in links because if you have 1,000+ brand new links just prop up out of nowhere and they all have the exact same keyword phrases in the anchor text, then these links are most likely unnatural and are only created simply for the cause of manipulating the search engine rankings for that keyword phrase, which the search engines definitely frown upon. Your site may get an instant boost to the top of the rankings if you have 1,000 brand new links with exact anchor text, but you will definitely drop eventually, whether due to an actual penalty of your site or via simply de-indexing all of these suspicious backlinks.
So my verdict – exact anchor text links are still very important and should remain a top priority, but it’s also important to vary your anchor text for the best chances of staying power. The search engines are constantly evolving and getting smarter, so the more varied and more “natural” your backlink profile is, the better off your site will likely do in the long-run. It’s not only important to vary your anchor text, but it’s important to vary the sources and the neighborhoods of your backlinks – meaning it’s good to have links from blogs, press releases, articles, quality directories, social media such as Facebook and Twitter, reputable community sites, forums, and so on.
First Link Priority – Does Google Only Count the First Link?
One of my favorite things about search engine optimization, or SEO, is the constant experiments that must be done to try and figure out exactly how the algorithms of the search engines work. Google has stated publicly before that there are over 200+ factors that are in the algorithm to determine a website’s ranking, but they keep the actual algorithm secret. They also constantly test and make tweaks to their algorithms so what works today may not work tomorrow. That’s why SEO professionals have to stay on top of the latest changes in order to not be left behind.
One of the most important factors that Google uses is the anchor text of text links pointing to a specific URL. Every link is counted as a”vote” for that website, and if a certain webpage has a ton of links pointing to it with the same specific keywords in the anchor text, Google assumes that “huh, all of these other websites are linking to this page for “keyword whatever” so that must mean it’s relevant for that keyword phrase and thus should be ranked higher in the search engine rankings.” This seems somewhat obvious nowadays but this shift to focusing on links from other sites rather than actual keywords appearing on a page is how Google separated themselves from the other primitive and spam-ridden search engines in the early years. Anchor text in links is still extremely, extremely important but the search engines are always looking for other signals to consider since putting too much importance on just anchor text in links is an easy way for webmasters to manipulate their search engine rankings.
Even though links from external sites are more important than internal links, internal linking is still a very important piece of any SEO strategy. What I mean by internal linking is simply using optimized text in your text links that point to other pages on your same site. So instead of using “click here” to visit a page about electric guitars, that link text should say “electric guitars” instead. This helps the search engines determine what that page the link is pointing to is about and “electric guitars” obviously makes a lot more sense than “click here” does.
But what happens if you have more than one link pointing to the same URL on a webpage? For example, if you wrote a blog post about guitars and the first link you used to link to a specific URL was “guitars” and then in the next paragraph you linked to that same URL with “electric guitars” and then in the last paragraph you used “click here to view our wide selection of guitars and guitar accessories.” You would think that because you had 3 links in your blog post, that you would be giving 3 “votes” to that URL to rank for all three of those keyword phrases. However, this is apparently not the case, at least not in Google. There have been plenty of experiments done by other SEO professionals and most of them have come to the same conclusion – Google only counts the first link that appears on that webpage and more specifically, the first link that appears in the source code. Which means Google completely ignores the other two links. This has come to be known as First Link Priority.
Now you might not think this is a big deal, but it definitely is, especially in ultra competitive industries. Oftentimes a seemingly small factor like this is what separates 1st place and 2nd place, when all else is equal. And in these ultra competitive and lucrative industries, ranking #1 instead of #2 or lower can mean millions of dollars in revenue every year.
One of the most commonly neglected areas of a website is its navigation. Most of the time the navigation shows up at the top of a website or on the lefthand side, and because this is the case, most of the time the navigation shows up first in the HTML source code of a webpage. You might not think twice about linking to your homepage with the text “Home” instead of “Electric Guitars Online” but now that you know that Google only counts the first link, then you’ll probably want to reconsider how you link to your internal pages. You can have the sexiest webpage design and the best content on the web, but if the search engines are only counting the first time you link to your internal pages then your SEO results may be limited.
Don’t believe me? Fine, here are some links to some of the experiments that other people have done to test out the First Link Priority hypothesis:
and a nifty tool to check your links for First Link Priority – http://www.firstlinkchecker.com/