You can’t add dynamic text to your ad until you’ve finished creating your campaign or ad group – adCenter Problem

I am in the process of setting up a new pay-per-click campaign on Microsoft adCenter to run my ads on Bing & Yahoo. However, when I was creating a new text ad, I was alarmed by this error message:

“You can’t add dynamic text to your ad until you’ve finished creating your campaign or ad group.”

So I had to delete the dynamic keyword insertion parameters in order to save and activate my campaign. As soon as I pressed Save, I went back and edited the Destination URL in my text ad to include dynamic text to capture the keyword data in my analytics software. It’s not a huge problem, just a little annoying and frankly I think it’s completely unnecessary. I mean, if you think about it, they had to actively program the software to block this functionality in order to serve this error message, which makes no sense to me whatsoever!