Google Analytics Real Time Web Analytics Launches
Google Analytics announced today a new feature called Real-Time to let you track visitors on your website in, you guessed it, real time! I’ve always been a big fan of web analytics and am a big advocate of Google Analytics but one of their biggest downsides was that their data could take up to 24 hours to be updated. While this isn’t a problem for analyzing long-term trends, it is kind of annoying that it did not offer a real-time tracking feature to keep track of short term traffic bursts that you could potentially take advantage of by optimizing your site for conversions or stability. I’m excited about this new feature and I was just granted access as a beta user to Google Analytics Real-Time Stats tracking.
I’ve always been a big fan of GetClicky specifically for their real-time analytics functionality so it will be interesting to see how Google Analytics Real-Time matches up and what GetClicky does to innovate. I have no doubt GetClicky will thrive now that more people are aware that real-time analytics exist. There are some other real-time analytics tools out there but I have found Clicky to be my favorite. After all, competition is great for us consumers!
Google Analytics Also Launches Google Analytics Premium
Google Analytics also released a Premium version for enterprise websites which will start at $150,000 a year! This is obviously a huge increase from the Free version which costs exactly $0.00 a year but probably priced just about right when compared to the other enterprise level analytics tools such as Omniture, WebTrends, IndexTools and so on. However, it will be interesting to see what kind of additional features Google Analytics Premium will offer that sets it apart from the free version and also justifies that huge $150,000 pricetag. I’d love to work with Google Analytics Premium or any of the other enterprise level analytics tools but as of right now, most of my clients certainly don’t have a budget even close enough to $150,000!
How many websites use Google Analytics? As the most popular website traffic statistics software used on the Internet, it is estimated that 57% of the Top 10,000 websites and just under 50% of the Top 1,000,000 websites use Google Analytics. So, it’s safe to say that at least 500,000 websites and most likely A LOT more use Google Analytics to track their website traffic.
And how does Google Analytics compare to other website analytics services? Well according to W3Techs, 80.4% of all websites that use website analytics use Google Analytics. The second most popular traffic analysis tool is LiveInternet, with a measly 5.4%, and then StatCounter coming in at third with 4.6%. And perhaps my favorite website analytics tool, Clicky, only registers at 0.9%! Although these other services may only have 5% of the market, that still translates to tens of thousands of websites that they track.
And even though Google Analytics dominates the website analytics market, it still has its limitations and doesn’t necessarily mean that it is the best. I think analytics programs such as Clicky, which offers real-time tracking in a slick looking interface, along with other new startups will gradually chip away at the Google Analytics marketshare, especially as more and more people start to become wary of using Google services for literally everything they do online (which is the topic of my next blog post!).
So there you go, Google Analytics is by far the most popular and widely used website analytics tool on the Internet. What do you guys think? And do you use any other analytics services that I should be aware of?