Conversion Tracking Code Script for Google Analytics & Google AdWords

Conversion Tracking Code Script for Google Analytics & Google AdWords

This is just a quick post about how and where to install your conversion tracking code or script to begin tracking conversions on your website. Believe it or not, most people do not have a clue what a conversion is and why they should be tracking them. Below are some examples of things that could be counted as conversions on your website:

Other examples of “micro-conversions” that may be worth tracking:

Most of these can be tracked with Google Analytics and Google AdWords conversion tracking codes. Below are two handy links to get started with either of these:

How Does Google Analytics Conversion Tracking compare with Google AdWords Conversion Tracking? – http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55535

Guide to Setting Up Ecommerce Conversion Tracking in Google Analytics – http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html

Google AdWords Conversion Tracking Set Up Guide – http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=115794