Landing Page Optimization Software – Landing Page Optimization as well as Conversion Rate Optimization are all the rage this year. As they should be since after all, what good is website traffic to your website if they are not doing what you want them to do? Whether it is buying an item from your online store, filling out a contact form to generate leads, download an eBook, sign up for a newsletter, etc., if you are trying to make money from your website, there should always be a goal for what you want your visitors to do. And that’s why Conversion Rate Optimization and Landing Page Optimization came about.
Conversion Rate Optimization basically means testing different things in attempts to increase the number of people “converting” on your site. And Landing Page Optimization is a big part of CRO in that it focuses on changing and testing different elements on a webpage in order to find the best combination of elements to maximize the number of conversions. It can be something as simple as changing the color of a headline from green to red or increasing the size of a button from 100 pixels to 200 pixels and seeing how the page performs. Or it can mean having two completely different looking webpages and doing a split A/B test between the two to see if either one performs significantly better than the other.
So, the point of this post was to write about Landing Page Optimization software platforms. Since it still is a relatively new “industry”, there are only a handful of LPO tools out there and more and more are springing up every day. Below is a list of a few that I have come across the past 6 months or so. I haven’t used any of them yet but they do look promising:
LiveBall by Ion Interactive
Optimize by WebTrends