Google Analytics Real Time Web Analytics Launches
Google Analytics announced today a new feature called Real-Time to let you track visitors on your website in, you guessed it, real time! I’ve always been a big fan of web analytics and am a big advocate of Google Analytics but one of their biggest downsides was that their data could take up to 24 hours to be updated. While this isn’t a problem for analyzing long-term trends, it is kind of annoying that it did not offer a real-time tracking feature to keep track of short term traffic bursts that you could potentially take advantage of by optimizing your site for conversions or stability. I’m excited about this new feature and I was just granted access as a beta user to Google Analytics Real-Time Stats tracking.
I’ve always been a big fan of GetClicky specifically for their real-time analytics functionality so it will be interesting to see how Google Analytics Real-Time matches up and what GetClicky does to innovate. I have no doubt GetClicky will thrive now that more people are aware that real-time analytics exist. There are some other real-time analytics tools out there but I have found Clicky to be my favorite. After all, competition is great for us consumers!
Google Analytics Also Launches Google Analytics Premium
Google Analytics also released a Premium version for enterprise websites which will start at $150,000 a year! This is obviously a huge increase from the Free version which costs exactly $0.00 a year but probably priced just about right when compared to the other enterprise level analytics tools such as Omniture, WebTrends, IndexTools and so on. However, it will be interesting to see what kind of additional features Google Analytics Premium will offer that sets it apart from the free version and also justifies that huge $150,000 pricetag. I’d love to work with Google Analytics Premium or any of the other enterprise level analytics tools but as of right now, most of my clients certainly don’t have a budget even close enough to $150,000!