Client poaching is running rampant in the SEO industry. I do a lot of search engine optimization and search engine marketing work for several different clients and have achieved much success for them over the years. Hence the reason why the same clients keep paying us each month. They realize the tremendous value of ranking well in the search engines for relevant and targeted keywords and thus are willing to pay us a premium to keep us working for them, rather than for their competitors. They’re happy so I’m happy. Everyone wins.
However, I cannot stand all of the shoddy so-called SEO companies that spam every contact form they come across with promises of “top rankings in all major search engines within 30 days” or “a free SEO analysis” for a fraction of the cost of what we charge for our services. It is certainly nothing new and if you’ve got a good relationship with your client, oftentimes the client is already aware that these kinds of inquiries are a dime a dozen and are often just straight up scams. But even if you do have a solid longstanding relationship with a client and they’ve been happy with the results you’ve gotten for them over the years, there is a point where they’ve gotten so many of these unsolicited emails from all of these different SEO companies who all promise the world to them at a fraction of what they have already been paying that perhaps they’ll think to themselves that maybe, just maybe, these offers may be worth considering.
I agree that some of these solicitations, albeit few and far between, can be awfully convincing and may warrant a second glance. I don’t blame the clients at all for considering their options. That’s the beauty of competition and capitalism.
My beef is solely with the never ending outright poaching attempts that bush league SEO shops constantly do. It’s sleazy, it’s slimy, and most importantly, it is what is giving the SEO industry such a bad rap as “snake oil salesmen.” Bottom line – Any reputable SEO firm worth their salt does not have to resort to bombarding contact forms and email addresses with unsolicited offers practically begging to steal clients away from other SEO companies.
(And to be honest, I’ve never lost a client to these so-called “client poachers” so it’s not like I’m writing this because I’m bitter. I’m confident enough in my ability to help businesses succeed online and I’ve got the track record to prove it. And if a client wants to try out some of these offers, then I’m not going to stop them. I’m just annoyed with getting these inquiries every single day!)
More and more people are using search engines to find local businesses. If you’re not being found in these local searches, your competitor is.
Here’s a nice list of business portals and directories which are essential to to your local search marketing efforts : http://www.ecommerceoptimization.com/local-business-listing-guide/