Want to know how to improve your website’s conversion rate but you have a painfully slow website? Easy, your first and only priority should be increasing the loading speed of your website before worrying about what color button to test this week. A slow website is the epitome of a website that won’t convert well at all. It’s pretty frustrating dealing with slow websites, especially when it’s a huge complex dynamic ecommerce website that has tons of people working on it at the same time. As a result, the bigger these dynamic websites get, the more complicated and thrown together the coding is and thus drags the page speed down even further. Don’t worry about SEO, Pay-Per-Click, email marketing, banner ads, Twitter campaigns, etc. until you get your website to load in less than 20 seconds! Ideally, your webpages should be loading in less than 2 seconds, tops!