Google AdWords Enhanced CPC is Announced to Increase Conversions

Google AdWords just announced a new bidding option called Enhanced CPC, which will automatically adjust your Max Cost Per Clicks for keywords that historically generate conversions. Of course, you will need Google Conversion Tracking turned on, which you should have already had on in the first place. This is certainly an intriguing bidding option, but I would definitely be cautious about using it without exhaustively testing it simply because the more you let Google’s automated system control, 99% of the time it means the less targeted and less profitable the campaign will be. So I would certainly encourage trying it out, but I would definitely keep an eye on it. The video below explains more about the Enhanced CPC option:

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