How Many Websites Use Google Analytics?

How many websites use Google Analytics? As the most popular website traffic statistics software used on the Internet, it is estimated that 57% of the Top 10,000 websites and just under 50% of the Top 1,000,000 websites use Google Analytics. So, it’s safe to say that at least 500,000 websites and most likely A LOT more use Google Analytics to track their website traffic.

And how does Google Analytics compare to other website analytics services? Well according to W3Techs, 80.4% of all websites that use website analytics use Google Analytics. The second most popular traffic analysis tool is LiveInternet, with a measly 5.4%, and then StatCounter coming in at third with 4.6%. And perhaps my favorite website analytics tool, Clicky, only registers at 0.9%! Although these other services may only have 5% of the market, that still translates to tens of thousands of websites that they track.

And even though Google Analytics dominates the website analytics market, it still has its limitations and doesn’t necessarily mean that it is the best. I think analytics programs such as Clicky, which offers real-time tracking in a slick looking interface, along with other new startups will gradually chip away at the Google Analytics marketshare, especially as more and more people start to become wary of using Google services for literally everything they do online (which is the topic of my next blog post!).

So there you go, Google Analytics is by far the most popular and widely used website analytics tool on the Internet. What do you guys think? And do you use any other analytics services that I should be aware of?


One Response to “How Many Websites Use Google Analytics?”

  1. How Much Does Google Know About Me and You? | web development blog | d0x on August 23rd, 2010 6:57 pm

    […] most popular website analytics service on the Internet. In fact, I just wrote a separate post about how many websites use Google Analytics about this. It is estimated that Google Analytics tracks 80.4% of websites on the Internet. So […]

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