How to Exceed the 25-Character Limit for Titles in Google AdWords
I was doing some keyword research for one of my client’s Google AdWords Pay-Per-Click account today and I noticed some competitor’s ads were exceeding the 25-character limit for the ad titles. It appears only to happen on [exact match] keywords for ads that use Dynamic Keyword Insertion, but this is the first time I have noticed this. I am bidding on the same exact match keywords, yet my default title is served because it exceeds the 25-character limit. Obviously, I want my title to match exactly the keywords that the user is searching for maximum relevancy so I don’t know how my competitors are somehow able to exceed this limit.
Here’s an example of a query I tried - “oklahoma medical malpractice” (Note - this is just an example, I’m not bidding on this keyword!)
You can see that an ad is shown with a 28-character title, obviously exceeding the 25-character limit. In this situation, if I was bidding on this exact keyword and my ad was in the top position, I would want my ad to match the keyword exactly by exceeding the 25-character limit.
I tried searching to see if anyone else has noticed the same thing and I did come across one other blog post at http://www.blogation.net/2009/02/26-character-headlines-is-adwords.html, but he notices an ad with a 26-character title.
Has anyone else noticed this before? Why is it happening? How can I get my ads to break the 25-character limit?
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9 Responses to “How to Exceed the 25-Character Limit for Titles in Google AdWords”
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I just noticed the same thing. “Philadelphia Piano Lessons” gave a result with 26 characters in the title matching that query.
I’ve noticed this aswell on in the Google UK index. I have emailed our Adwords account manager and hopefully will hear back soon.
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I noticed this some time ago under the conditions you mentioned. I’ve thus far seen up to 28 characters in a title.
I expect it’s to give some leeway with DKI on titles from a keyword that’s greater than 25.
Your title cannot be greater than 25 characters when uploading, but an exact match of a keyword that is greater than 25 should be automatically inserted under the correct conditions.
@Paul - I’ve experienced the same thing. The problem is, I *am* bidding on the 28-character exact match keywords and have yet to see it trigger the DKI for my ad titles, whereas my competitor’s ads do. Clearly there is a reason for this that Google is not being transparent about, and it is actually a serious problem since it obviously gives an unfair advantage to other advertisers for reasons which Google won’t disclose.
It seems to be only when the title is dynamic and no static words are present (from what i have seen). Could it be that the ads title field looks something like this? {keyword:} ?? what would they put if there was no alternative word?
Is it possible to get an even larger text in it, or are there only cases of 28 characters?