You can’t add dynamic text to your ad until you’ve finished creating your campaign or ad group – adCenter Problem

I am in the process of setting up a new pay-per-click campaign on Microsoft adCenter to run my ads on Bing & Yahoo. However, when I was creating a new text ad, I was alarmed by this error message:

“You can’t add dynamic text to your ad until you’ve finished creating your campaign or ad group.”

So I had to delete the dynamic keyword insertion parameters in order to save and activate my campaign. As soon as I pressed Save, I went back and edited the Destination URL in my text ad to include dynamic text to capture the keyword data in my analytics software. It’s not a huge problem, just a little annoying and frankly I think it’s completely unnecessary. I mean, if you think about it, they had to actively program the software to block this functionality in order to serve this error message, which makes no sense to me whatsoever!

VOD_212 FIOS Error Message – Video on Demand Error 212 – FIOS Outage

VOD_212 FiOS Video On Demand Error Message is Driving Me Insane

I have Verizon FiOS for my internet and cable TV provider and for the most part, the service has been amazing. Comcast screwed me many times before in the past and I swore that I would never return to Comcast or XFinity. However, the past few months, I’ve had nothing but problems with FiOS, especially when trying to watch shows on demand. Oftentimes, I will try to watch a show that I pay to subscribe to or even a movie that I had purchased only to get an error message prompt saying that the video was not available at this time and to please try again later. Most recently, I have been getting the error message VOD_212 which does not provide any kind of insight whatsoever as to what the problem is or when the service will be restored. I tried Googling VOD_212 and FIOS VOD 212 error messages and it appears that I am far from the only person this is happening to. There are tons of threads and posts on the official Verizon FIOS forums from people all over the country experiencing the same problems. If you check out the official FiOS Facebook page, you will see tons of people complaining about outages of their services all throughout the country. I’ve also gotten the error message VOD_123 in which I have no idea what that means.

It appears that the VOD_212 error message occurs most frequently alongside a “planned outage” in which Verizon is updating the programs available on demand and during that time, on demand access is completely unavailable. The problem is that these so-called outages constantly happen right around midnight and last for several hours, as was the case last night when I tried to watch the AMC show The Killing. Instead, I was going insane trying to troubleshoot my Set Top Boxes and using the Verizon In-Home Agent to diagnose the issue so I could finally watch a show I wanted to watch. But apparently, there is no solution for how to use on demand whenever Verizon decides they want to block you from using it.

This is a big problem because I am paying over $200/month for TV, Internet and Phone service and we actually only watch TV a few hours a week, but when I do, I want to be able to watch shows of my choice anytime I choose. It is simply unacceptable for huge companies like Verizon FiOS to be able to provide lackluster service and even worse customer support but yet still can manage to charge hundreds of dollars a month without any repercussions. I am seriously considering contacting the Federal Trade Commission to see if the FTC can help resolve this VOD_212 mess once and for all.

Otherwise, I may actually switch back over to the other dark side, Comcast XFinity if Verizon FiOS does not fix these VOD 212 error messages!

Messi 5 Goals Video – Lionel Messi Scores Five Goals in Barcelona’s Win Over Bayer Leverkusen

This is incredible for soccer fans in the U.S. or football fans all over the world. Lionel Messi scored 5 goals today for Barcelona against Bayer Leverkusen, marking the first time a soccer player has scored 5 goals or more in a Champion League game. Watch the video below for all of the highlights today.

Lionel Messi 5 Goals Video

Security Flaw in Google Webmaster Tools Showing http://wmxstasy.sandbox.google.com/malware as Recent Site

I was just looking at my Google Webmaster Tools account to review all my sites, but when I clicked on the dropdown menu of Recent Sites, I only saw two sites listed, both of which I have no affiliation with and one of which peaks my interest. The first site listed was oregonstate.edu for some reason. The second site was http://wmxstasy.sandbox.google.com/malware.  When I tried to view the data for both of those sites, I got a 503 error message so at least the data was not accessible to me. However, I shouldn’t have access to ANY data for either one of those sites so this is a huge security flaw or a minor glitch, you pick. I am curious as to whether the wmxstasy malware Google link is actually associated with one of my websites which happened to get flagged for malware. I took a screenshot which I’ve posted below, let me know what you think.

 

 

 

Big Data Analytics – How to Make Sense of Big Data in 2012

Big Data Analytics – what is it? Well, the term “big data” is relatively new trend which describes keeping track of huge datasets from all different traffic sources, including online, search, social media, mobile, traditional media and so on. Big Data analytics is the even newer term which describes the ability to not only track all of this data, but to make sense of it in order to use it to make important business decisions. Big Data is the natural progression of business intelligence tools, CRM and marketing automation software suites.

According to Wikipedia on Big Data:

“Big data is a term applied to data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Big data sizes are a constantly moving target currently ranging from a few dozen terabytes to many petabytes of data in a single data set.”

and

“The practitioners of Big Data Analytics processes are generally hostile to shared storage. They prefer direct-attached storage (DAS) in its various forms from solid state disk (SSD) to high capacity SATA disk buried inside parallel processing nodes. The perception of shared storage architectures—SAN and NAS—is that they are relatively slow, complex, and above all, expensive. These qualities are not consistent with Big Data Analytics systems that thrive on system performance, commodity infrastructure, and low cost.”

and finally

“The impact of “Big Data” has increased the demand of information management specialists in that Oracle, IBM, Microsoft, and SAP have spent more than $15 billion on software firms only specializing in data management and analytics. This industry on its own is worth more than $100 billion and growing at almost 10% a year which is roughly twice as fast as the software business as a whole.”

As you can see, Big Data is going to continue to grow in the next 5-10 years so the opportunity is ripe for software vendors to come up with big data analytics tools.

 

 

MODx Snippets – I do not see an “Add Snippet” tab when I log in

One of my clients’ sites was built in MODx version 1.0.2 or “Evolution” by their former web development company. Today the RSS feed parser which displays the latest blog entries from a WordPress blog on the rest of the pages of the site stopped working. The current RSS feed parser is called “FeedParser” and I can’t see why it would stop working. The WordPress RSS feed is completely valid. I have tried to use other MODx RSS feed parsers such as getFeed but it appears I have to be able to add the PHP code as a new “Snippet” in MODx. The problem is that when I log into the MODx dashboard, I don’t see an option to add a snippet or manage snippets. I can add “Chunks” but those don’t let you add PHP code. So it is my assumption that I will not be able to edit the previous snippet or add a brand new snippet until the user permissions/privileges are upgraded. Which requires my client to contact their previous web development company to get them to upgrade it for us.

My question is – is there a way to add an RSS feed parser to a MODx site without the use of snippets? The getResources snippet only works in versions 2.0 and above, so that’s not an option. Otherwise, I am screwed until the client gets in touch with the other company, which who knows how long will take. Meh.

Superman Socks with Cape Worn by Heisman Trophy Winner Robert Griffin the Third from Baylor

I am watching the Heisman Trophy award presentation and I love the Superman socks with cape that Baylor quarterback Robert Griggin III showed to everyone on stage. It’s the commercial break now but I have a feeling those Superman socks are going to propel RB3 to win the Heisman trophy as the best college football player in the country within the next few minutes. I imagine these socks are going to be the top selling items for Christmas this year, especially if Robert Griffin the Third wins the Heisman as predicted. I did a search for “Superman socks with cape” and didn’t come across many search results, so I figured I would try my luck here to see if anybody happens to stumble across this blog post and can point me in the direction on where to buy these socks. I really want them for myself and for my nephews because they are going to be a big hit. I mean, c’mon, those socks are awesome by themselves but the cape is absolutely incredible!

Uploading report has failed because the file is unreadable in Joomla

I am trying to set up a dev server for one of my client’s sites which is hosted in Joomla. I am using AkeebaBackup to automate the transfer process but I keep getting the following error message “Uploading report has failed because the file is unreadable“. I tried Googling that phrase to see if other people have experienced the same problem but of course I can’t find anything related to Joomla.

Now I have no idea what I’m supposed to do. Is it related to file permissions on the live server or the new dev server? Ahhhhh… I’m clueless!

Website Speed and Its Significant Impact on Conversion Rates

Want to know how to improve your website’s conversion rate but you have a painfully slow website? Easy, your first and only priority should be increasing the loading speed of your website before worrying about what color button to test this week. A slow website is the epitome of a website that won’t convert well at all. It’s pretty frustrating dealing with slow websites, especially when it’s a huge complex dynamic ecommerce website that has tons of people working on it at the same time. As a result, the bigger these dynamic websites get, the more complicated and thrown together the coding is and thus drags the page speed down even further. Don’t worry about SEO, Pay-Per-Click, email marketing, banner ads, Twitter campaigns, etc. until you get your website to load in less than 20 seconds! Ideally, your webpages should be loading in less than 2 seconds, tops!

Does Anchor Text Matter & Why Varying Anchor Text is Good for SEO

Everyone in the search engine optimization industry knows that linkbuilding is a critical part of any SEO campaign. And 99% of them realize that anchor text matters – which means that a text link with your targeted keywords as the anchor text will help your site rank better for that particular keyword phrase versus having a link that does not have your keywords as the anchor text. So a link with “dog treats” will help your dog treat website rank higher for that keyword than a link with simply your URL “http://www.asdfafsafsdfsadfsadfs.com/dogtreetis.html” will.

So everyone agrees on both of those points. However, not everyone agrees on whether or not varying anchor text in links is better for SEO. Meaning, if you had 100 links pointing to your website, is it better to have all 100 links have the anchor text “dog treats” or is better to have 40 links with “dog treats” and 20 with “Bob’s dog treats” and 20 with “treats for your dog” and 20 with “click here for delicious snacks for your puppy.”

One school of thought is that having exact anchor text links for all of your links or as many of them as possible is better and that it’s just a waste of time to worry about varying your anchor text. I have done a lot of research on different websites’ in random industries and analyzed their backlink profiles and it seems time and time again, the sites that tend to rank the best are the sites that have the most exact anchor text links pointing to their sites. This should not be surprising since search engines are still technically in their infancy and they’ve always counted exact anchor text links signals to determine what a site is about and they obviously still consider them to be very important since these kinds of sites continue to rank very well.

However, the other school of thought is that it is critical for varying your anchor text in links because if you have 1,000+ brand new links just prop up out of nowhere and they all have the exact same keyword phrases in the anchor text, then these links are most likely unnatural and are only created simply for the cause of manipulating the search engine rankings for that keyword phrase, which the search engines definitely frown upon. Your site may get an instant boost to the top of the rankings if you have 1,000 brand new links with exact anchor text, but you will definitely drop eventually, whether due to an actual penalty of your site or via simply de-indexing all of these suspicious backlinks.

So my verdict – exact anchor text links are still very important and should remain a top priority, but it’s also important to vary your anchor text for the best chances of staying power. The search engines are constantly evolving and getting smarter, so the more varied and more “natural” your backlink profile is, the better off your site will likely do in the long-run. It’s not only important to vary your anchor text, but it’s important to vary the sources and the neighborhoods of your backlinks – meaning it’s good to have links from blogs, press releases, articles, quality directories, social media such as Facebook and Twitter, reputable community sites, forums, and so on.

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