UPDATE: Google Responds to My Inquiry About AdWords Ads with Titles Longer Than the 25-Character Limit
I have tried contacting the official Google AdWords blog and other online marketing blogs regarding my questions about Google AdWords Titles Exceeding the 25-Character Limit but to no avail. I emailed the Google AdWords support team and I finally got a response this morning. As you can see, they confirm that some ad titles do exceed the 25-character limits. However, their response is quite vague and I will follow up with them to see if they will provide any additional details. Here is their response:
“Thank you for your patience. Please note that you may occasionally notice an ad that exceeds our character limits (typically, 25 characters in the title and 35 characters in each ensuing line). This sometimes happens with ads that use keyword insertion.
When a keyword-insertion ad appears on a search result page, the AdWords system inserts the keyword that triggered the ad into the ad text. If the keyword is too long, and would cause the ad text to exceed our character limits, the ad’s default text would be used instead.
In rare cases, the system may insert a keyword that causes the ad to exceed the character limit by one or two characters. There’s no guaranteed way to exceed the character limit, so we don’t recommend that you tailor your ad text to attempt this. It would likely make keyword insertion less effective for you, since the AdWords system will almost always use your default text in place of a too-long keyword.
For more information on the topics discussed above, visit these entries in our help center:
- Ad character limits:
- Keyword insertion:
If you have additional questions, please feel free to write me back.
Alternatively, you may want to visit our Help Center at
https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at
http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.
We look forward to providing you and your clients with the most effective advertising available.”