UPDATE: Google Responds to My Inquiry About AdWords Ads with Titles Longer Than the 25-Character Limit

I have tried contacting the official Google AdWords blog and other online marketing blogs regarding my questions about Google AdWords Titles Exceeding the 25-Character Limit but to no avail. I emailed the Google AdWords support team and I finally got a response this morning. As you can see, they confirm that some ad titles do exceed the 25-character limits. However, their response is quite vague and I will follow up with them to see if they will provide any additional details. Here is their response:

“Thank you for your patience. Please note that you may occasionally notice an ad that exceeds our character limits (typically, 25 characters in the title and 35 characters in each ensuing line). This sometimes happens with ads that use keyword insertion.

When a keyword-insertion ad appears on a search result page, the AdWords system inserts the keyword that triggered the ad into the ad text. If the keyword is too long, and would cause the ad text to exceed our character limits, the ad’s default text would be used instead.

In rare cases, the system may insert a keyword that causes the ad to exceed the character limit by one or two characters. There’s no guaranteed way to exceed the character limit, so we don’t recommend that you tailor your ad text to attempt this. It would likely make keyword insertion less effective for you, since the AdWords system will almost always use your default text in place of a too-long keyword.

For more information on the topics discussed above, visit these entries in our help center:

– Ad character limits:
– Keyword insertion:

If you have additional questions, please feel free to write me back.

Alternatively, you may want to visit our Help Center at
https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at
http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.

We look forward to providing you and your clients with the most effective advertising available.”


6 Responses to “UPDATE: Google Responds to My Inquiry About AdWords Ads with Titles Longer Than the 25-Character Limit”

  1. Google AdWords Allows 31 Characters in Ad Titles Using Dynamic Keyword Insertion | d0x | web development repository in richmond, virginia on March 4th, 2009 11:15 am

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  3. David T on October 7th, 2009 10:17 am

    That’s not a very helpful answer from Google – I am experiencing the same issue but worse! A competitor is somehow able to use our full company name in their ad title and it exceeds the Google character limits by 6 characters.

    This is ridiculous!

  4. Jacnette on November 17th, 2009 11:28 am

    I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.

  5. Imogen Cooper on May 14th, 2010 4:32 am

    I use both Adsense and Adbrite and i can say that adbrite is also a good source of income but not as good as adsense.;`*

  6. Antoine on May 26th, 2011 9:08 am

    Hey, you can come around 25 characters in the title by using a keyword insertor in the title.

    If you have a keyword that triggers the ad and this keyword is up to 31 characters or so then you might get a chance to see the whole keyword as title (only of course with a good quality score) because Google sees it as relevant.

    Google staff don’t know about it cos they’re all juniors and never quite optimize campaigns themselves…

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